Tinder : le consumérisme amoureux

Tinder a rencontré un énorme succès chez les jeunes en démocratisant le « swipe ». Mais sous cette apparence ludique, l’application est parfois jugée trop superficielle en se basant sur des critères physiques. Zoom sur la déception des internautes.


Tinder est l’application qui a su rendre la rencontre amoureuse ludique par le biais du « swipe ». L’internaute, dans une sorte de réflexe instinctif, fait mécaniquement défiler son doigt de droite à gauche. Sur la base d’une simple photo et d’un prénom, il décide de rentrer en contact ou non avec la personne qui s’affiche sur l’écran.

Le concept développé par Tinder a séduit la France, et plus particulièrement les jeunes de Montpellier : un rapport a révélé que les Université de Montpellier 1 et 2 sont à la 9e positions des facultés qui « matche » le plus en France en 2017. 

Selon des psychologues de l’université d’Aberdeen en Écosse, le fulgurant succès de Tinder peut s’expliquer par le fait que les photos réveille l’instinct de reproduction. Ainsi, en faisant appelle à ce besoin primitif, l’application ne cesse de faire grossir le rang de ses utilisateurs. Les échanges deviennent faciles, le swipe ludique. Sans s’en rendre compte, l’utilisateurs passe plusieurs heures par jour sur l’application. Et pourtant, nombre d’internaute sortent de cette expérience insatisfaits et frustrés.

 «  Tinder, c’est la boucherie: soit tu plait, soit non. Les femmes ne remplissent par leur profils, on se base uniquement sur le critère physique. On ne part pas sur des bonnes bases: tu manque tellement d’information avec juste une photo et une phrase d’accroche que le rapport est forcément superficiel, et nous amène à chercher une histoire sans lendemain », explique Adrien, jeune montpelliérain de 26 ans.

Une perception dévaluée de soi même 

En misant tout sur l’apparence physique, Tinder a également généré un consumérisme de la séduction : comme au supermarché, les internautes choisissent leur produits. Pourtant, les hommes sont parfois obligés de recourir à des stratégies pour espérer avoir un «  matche ». Car les femmes swipent à droite 14% du temps, contre 46% pour les hommes, selon les statistiques de Tinder.

 « Le ratio oui pour non est catastrophique pour les hommes. Pour réussir, il faut être canon, ou une sorte de figure comme celle du rugbyman. Au début, il est indispensable d’accepter un maximum de filles pour espérer avoir quelques réponses, quitte à trier après. Mais ça fait mal de voir que  tu n’a toujours pas de rendez vous un mois après, alors que tu a accepté des filles moyennes. Tu finis par te dire qu’il te manque un truc pour plaire», regrette Adrien.

Cette parole, nombre d’hommes la partage. Une étude américaine présentée à American Psychological Association a révélé que les utilisateurs de Tinder sont généralement insatisfaits de leur apparence, et manque de confiance en soi.  En effet, sur 1 044 femmes et 273 hommes interrogés, les utilisateurs de Tinder était plus insatisfaits de leur corps que les non-utilisateurs. Cette tendance touche plus particulièrement les hommes.

Des critères de sélection trop superficiels 

Par son approche ludique, et instantanée, Tinder a supprimé la dimension «  biographique qui existait dans les anciennes applications de rencontre ( lister ses hobbies, ses passions, ses goûts ). Ainsi, l’aspect intellectuel des relations est supprimé d’office, ce qui incite les internautes à chercher ce qu’ils appellent un «  plan cul ». 

« Tinder favorise une forme d’eugénisme social. Pour pouvoir matcher avec des profils séduisants, il faut soit même avoir reçu suffisamment de réponse positives du sexe opposé. De ce fait, les canons vont avec les canons.  L’algorithme a un fonctionnement qui s’apparente à celui du classement  » Elo », un système d’évaluation qui consiste à attribuer une note à chaque joueur d’une même compétition. En fonction des victoires ou des défaites, ce score augmente ou baisse », explique Oscar, développeur web de 25 ans.

D’une certaine façon, les internautes pointent du doigt le mercantilisme de Tinder, qui participe à la mort du romantisme. Pour eux, il est inenvisageable de rencontrer quelqu’un de «  bien » sur l’application, étant donné les critères de sélection sur lequels on se base en swipant.

La séduction elle même perd tout son intérêt: il n’y a plus d’hésitations, de peur du rejet. L’anonymat protège l’ego du regard d’autrui. De ce fait, l’internaute ne prend aucun risque. La drague sur Tinder devient dépourvue de tout enjeu, de tout risque, et les relations, déjà consenties sur le plan virtuelle , s’apparentent à des contrats froidement signés.

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